I was commissioned by art director, Hiro Hong, who worked at Saatchi and Saatchi agency in Dubai. I was asked to produce a comic as part of a proposal for a new initiative for HSBC. The initiative was to create a company culture across all banks and regional offices across the Middle East and Africa, that aims to promote positivity, offer guidance and help, and bring joy to their employees. They created a mascot called “JOY” to be the face of “SMILE” which I used in a comic to introduce the initiative. This comic was scrapped in the end, but I’m still proud of how it turned out!
