I regularly work with Dekko comics as their freelance comic artist on various jobs. Dekko comics help organisations by turning information or messages into unique bespoke comics. They also create dyslexic friendly comics for key stage students.
MAMA NATURE - THE INTEREST/POWER MATRIX
I collaborated with Dekko Comics to convey how business woman, “Mama Nature”, sells natural hoovers, and how different stakeholders support her business using the concept of the interest/power grid.
The interest/power grid is a matrix used for categorising stakeholders during a change project to allow them to be effectively managed. Stakeholders are plotted on the grid in relation to the power and interest they have in respect of the project. The grid categorises stakeholders into the following four groups: low interest/low power, low interest/high power, high interest/low power, and high interest/high power.
TWO PRICING METHODS
The comic above demonstrates two pricing methods that don't compete with each other. In the "Market Penetration" panel we see how this pricing method relies on the strategy of using low prices initially to make a wide number of customers aware of a new product. This is conveyed by a business owner releasing hundreds of pebbles into the pond to represent cheap products/services penetrating the market, as opposed to another business throwing a few pebbles and unable to penetrate the market, as their product/service price is too high.
Skimming strategy involves companies marketing products at high prices with relatively high margins. A skimming strategy works well for innovative or luxury products where early adopters have low price sensitivity and are willing to pay higher prices. This is conveyed by a business owner skimming a pebble, which represents marketing an innovative/luxury product successfully to high paying customers. Whereas the other business owner tosses a pebble into the pond, highlighting their inefficiency to market to such customers
100 YEARS OF PUBLIC HEALTH IN SCOTLAND
I worked with Dekko Comics to create an A0 page comic to summarise 100 years of public health in Scotland. The comic features a dying elderly great grandmother who relays the history of public health in Scotland and her experiences as a nurse. The comic was exhibited at The Brye's Community Hub in Glasgow in June 2023. You can find more about the exhibition here.